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Case Study: 10 Wellsley Street, Auckland CBD [奧市中心寳樓]
Description:
Auckland CBD Landmark
Tenancy(s):
3 levels retail operators, and 8 floors backpacker accommodations
Campaign:
International tender
Campaign Strategy:
Total Property Package A was utilised. This featured a full colour page in Bayleys Total Property Portfolio, colour display advertising in the New Zealand Herald, offshore newspapers, internet page, signage and HTML email to personal purchaser database.
Marketing Response:
14 enquires from both local and overseas
Timetable:
Sales Price:
$7,600,000
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