Case Study: RAINBOW HOTEL [彩虹酒店]


High profile corner site hotel building well located in the heart of the Auckland CBD
The property was returning $930,000.00+GST
4 weeks International Tenders
Campaign Strategy:
Total Property Package was utilised. This featured a full colour page in Bayleys Total Property Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.

Chinese Media Advertising were featured in all major Chinese newspapers for the past four consecutive weeks
Marketing Response:
A total of 45 inquiries were received
Sales Price:
Settlement date was 1 month after the International Tender Closing Date